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So you are going into business?

Updated: 15 Apr



  • Contemplating starting a small business but need help figuring out where to start?

  • Considering launching a small business?

  • But still, trying to figure out where to begin?

  • Does something else work out for your company despite its long history?

  • Is your Boss giving you hell?

  • Things are going differently than your aspirations?


The top reasons for new business failure are:

  • a lack of marketing strategy,

  • the need to have the plan to scale the business,

  • offering a lousy product or service,

  • and no advertising and promotion.

  • No financial projections and planning

  • No "Big Picture" planning method

  • Using Technology To Do Market Research

Starting a small business can be successful and profitable with the proper knowledge and planning. You can be proud of becoming your boss.

But new business owners often face many challenges in the early stages of their business. New business owners must ensure they have a solid understanding of business fundamentals.

Business fundamentals must start with proper research on the trends of your forthcoming business products and services.

Market research is everything in business these days. Business research is crucial to reduce ambiguity, so that it eliminates guesswork, and enhances decision-making processes.

Any entrepreneur worth his salt should understand that launching a firm without a data report is like stepping into the unknown. Markets and trends change more quickly, and goods and services soon become obsolete.


Become a data-oriented business organizations. Business owners must receive an education in the latest techniques in digital business transformation so that they can confidently make better judgments.


Understanding how data is used in business will help you better grasp how successful modern businesses and your rivals use it.


Without thoroughly researched data reports, business owners must understand that their expertise or intuition is limited in their ability to make sound decisions.


By regularly performing market research, you may stay current on the newest commercial trends and changes in your industry and modify your business plans as necessary.


Using research data analytics tools, you can: generate performance reports to assess what is and isn't functioning.


Data on how much traffic and leads come from your social media outlets might help you evaluate your marketing strategy.


Using technological tools for research, such as "Google Trends," "Google Keywords Everywhere," Social media analytics, and Google Analytics, will help business owners secure good information on the following:


  • tracks and reports website, visitors, statistics, geolocation, etc.,

  • tracks current and seasonal trends

  • identify a business or product niche

  • whether a trend in a business and product is rising or declining

  • the popularity of a search item.

  • demographic insights, related topics, and queries

  • monitor competitors' businesses and products

  • improving the visibility of your website to increase

  • and many other benefits


  1. Understanding Market Dynamics:

    1. Market research provides invaluable insights into consumer behavior, preferences, and market trends.

    2. By leveraging data analytics tools like Google Trends, business owners can identify emerging trends, understand consumer interests, and anticipate changes in demand.

    3. This information allows them to tailor their products or services to meet evolving market needs, giving them a competitive edge.

  2. Enhancing Decision-Making:

    1. Data-driven decision-making minimizes guesswork and enhances the accuracy of strategic decisions.

    2. By analyzing data on consumer demographics, purchasing patterns, and competitor performance, entrepreneurs can make informed choices about pricing strategies, marketing campaigns, and product development initiatives. This ultimately improves the likelihood of success and profitability for the business.

  3. Optimizing Marketing Efforts:

    1. Data analytics tools provide valuable insights into the effectiveness of marketing campaigns and channels.

    2. By tracking website traffic, social media engagement, and conversion rates, business owners can identify which marketing strategies are delivering the best results and allocate resources accordingly.

    3. This allows them to optimize their marketing efforts, improve ROI, and reach their target audience more effectively.

  4. Identifying Business Opportunities:

    1. Data analytics tools can help entrepreneurs identify untapped market opportunities and niche segments.

    2. By analyzing search trends, consumer behavior, and competitor activities, businesses can uncover areas where there is high demand but limited competition.

    3. This allows them to capitalize on these opportunities and differentiate themselves in the market.

  5. Monitoring Competitor Performance:

    1. Keeping a close eye on competitors is essential for staying competitive in today's business landscape.

    2. Data analytics tools enable businesses to track competitors' activities, monitor market share, and identify potential threats and opportunities.

    3. This information helps businesses adapt their strategies, differentiate themselves, and stay ahead of the competition.

  6. Improving Website Visibility:

    1. For businesses with an online presence, data analytics tools like Google Analytics provide valuable insights into website performance and user behavior.

    2. By analyzing metrics such as website traffic, bounce rates, and conversion rates, businesses can identify areas for improvement and optimize their website to increase visibility, engagement, and conversions.

In summary, leveraging data-driven approaches and utilizing tools like Google Trends, Google Keywords Everywhere, Social Media Analytics, and Google Analytics can provide businesses with a wealth of valuable insights and opportunities.

By making informed decisions based on data and market research, entrepreneurs can increase their chances of success and profitability in today's competitive business landscape.



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